Promotion of EU farm products (AGRIP)
Summary
Budget
Official information source
https://agriculture.ec.europa.eu/common-agricultural-policy/market-measures/...Description
Promotion of EU farm products
The EU's promotion policy helps EU producers to sell their farm products in an increasingly competitive global marketplace, while delivering jobs and growth at home.
Annual work programme
The Commission will allocate €185.9 million in 2024 to fund promotion activities for sustainable and high quality EU agri-food products in the EU and worldwide. The Commission adopted the 2024 promotion policy work programme which contributes to the realisation of the political priorities of the European Commission for 2019-24, in particular the Farm to Fork strategy.
The promotion projects selected in 2024 are expected to highlight and favour products complying with objectives such as:
- encouraging sustainable practices in EU agriculture
- advancing animal welfare
- promoting the consumption of fresh fruit and vegetables, and healthy as well as sustainable diets.
Commission implementing decision – Work programme for 2024 - Download
Annexes – Work programme for 2024 - Download
Introduction
Promotion campaigns about EU farm products are designed to open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business.
There are two kinds of promotion action:
- those run by European trade or inter-trade associations and co-financed by the EU;
- those run directly by the EU itself, such as diplomatic offensives by the Commissioner in non-EU countries to develop agri-food trade, or participation in fairs and communication campaigns.
Promotion policy rules set out how EU funding can be used for information and promotion initiatives in both EU countries and countries outside the EU.
